ARZI Beachwear: Classic Summer

About the ARZI Classic Summer campaign

ARZI Seychelles wanted a video that evoked nostalgic emotions of summer, of classic style and of luxury. The Classic Summer campaign was born and spread across the brand’s social media accounts. The main film above formed the backbone of the campaign.

It stars Sara Trimati and was filmed on Silhouette Island, Seychelles.

Vertical reels for social media

Alongside the main film I created vertical videos for ARZI Seychelles’ social media accounts. Samples are shown below. Social campaigns work best when one idea is cut for each format, so the same summer mood runs through a widescreen film and short vertical reels designed for phones.

What I did

I directed, filmed and edited the campaign, covering the main film and the vertical edits for social channels. Working on one brand across video and social formats is a good example of how I combine production and content creation.

Social video for fashion and lifestyle brands

If your brand needs campaign video and vertical content, see my video editing and DP services in Zurich or browse more of my video projects.

How I make films like ARZI Classic Summer

My approach is the same whether the film is a documentary, an advert or a social campaign. I start with what the film has to achieve and who will watch it, plan the shoot around that, film what the story needs and edit it to the point. Because I usually write, direct, film and edit myself, there are fewer hand-offs, the decisions stay consistent from first idea to final file and the client deals with one person. I deliver the formats each channel needs, from broadcast files to vertical cuts for social media. To see more films like ARZI Classic Summer, browse my video production portfolio or get in touch about your own project.