Vision Care TV adverts

About the Vision Care TV advert

From the archives: this advert played on local Seychelles television and across social media. It was created for Vision Care, the leading chain of retail optometry in Seychelles, as part of its Vision 2020 campaign.

The story is simple and visual. A customer arrives with blurry vision and leaves with a fresh pair of glasses and new, improved vision.

Two languages, one story

The original version has a voice-over in Seychellois Creole, the language most people in Seychelles speak at home. I also created an English version, so the same story could reach every customer on television and online. Both versions are on this page.

What I did

I came up with the concept, then filmed and edited the advert. A story told almost entirely in pictures, from blurry to sharp, is what makes the same spot work in two languages: only the voice-over changes.

TV and social adverts

Short adverts need a clear idea in the first few seconds. If you need a TV or social advert, see my video editing and DP services in Zurich or browse more of my video projects.

How I make films like Vision Care TV advert

My approach is the same whether the film is a documentary, an advert or a social campaign. I start with what the film has to achieve and who will watch it, plan the shoot around that, film what the story needs and edit it to the point. Because I usually write, direct, film and edit myself, there are fewer hand-offs, the decisions stay consistent from first idea to final file and the client deals with one person. I deliver the formats each channel needs, from broadcast files to vertical cuts for social media. To see more films like Vision Care TV advert, browse my video production portfolio or get in touch about your own project.